At Trident Group, where I spent 7+ years, I honed my expertise in corporate communications across multiple verticals, including Textiles and Paper & Stationery. My role involved liaising with government bodies, trade associations, and media outlets, both global and local. Managing communications for these industries required a deep understanding of the regulatory environment, supply chain complexities, and evolving market demands. My experience in Paper & Stationery, in particular, taught me the importance of sustainability messaging and brand differentiation in a highly competitive market.

Transitioning to Annova Solutions, a leader in the US Healthcare and Digital BPO space, was a significant shift—one that required me to quickly adapt to a new industry that is highly knowledge-intensive and driven by innovation. In my role as an independent contributor, I have managed both internal and external communications, driving brand visibility and reputation management in an industry that caters to a sophisticated and intellectually demanding audience.

The US Healthcare sector, with its intricate regulatory framework and emphasis on data-driven decision-making, requires a nuanced approach to communication. I have successfully navigated these complexities by leveraging my ability to quickly absorb industry-specific knowledge and apply it to create compelling narratives that resonate with key stakeholders, from C-suite executives to healthcare professionals.

Key Responsibilities:

1. Strategic Communication Leadership
   I lead the development and execution of comprehensive communication strategies that align with the organization’s objectives. This includes crafting and disseminating corporate messaging, managing media relations, and overseeing the creation of communication materials such as press releases, video scripts, executive speeches, and web content. My efforts ensure a cohesive and favorable brand image across all touchpoints.
2. Agency and Media Management
   I manage relationships with multiple agencies, including public relations, creative, digital media, and media buying partners. With a strategic approach, I oversee media buying and integrated communication campaigns with a budget exceeding 100 crores. My role ensures that these partnerships deliver impactful communication initiatives that resonate with global audiences and drive brand recognition.
3. Leadership and Crisis Communication
   I take charge of leadership communication by developing content for executive speeches, internal messages, and public appearances. My focus is on positioning C-Suite executives as thought leaders within the industry, ensuring their messaging aligns with corporate goals and resonates with both internal and external audiences. Additionally, I lead crisis communication efforts, navigating high-stakes situations to protect and uphold the organization’s reputation.
4. Event Branding and Digital Presence
   I spearhead the branding efforts for national and international events, ensuring that the organization’s brand identity is consistently represented across all platforms. This includes conceptualizing and executing promotional campaigns, managing event logistics, and collaborating with creative agencies to produce high-quality collateral. I also manage the organization’s digital assets, including websites and social media platforms, to enhance online visibility and drive engagement.
5. Internal Communication and Culture Strategy
   I contribute to the development and execution of the organization’s internal communication strategy, ensuring alignment with the company’s culture goals. This includes organizing town halls, managing employee communication initiatives, and supporting cross-functional campaigns such as recruitment marketing and change communication. My work ensures that all levels of the organization are informed, engaged, and aligned with the corporate vision.
6. Special Projects Management
   I lead special projects that require cross-functional collaboration, such as the development and publication of annual reports, sustainability communications, and brand collateral. I also oversee the launch and promotion of licensed brands, finding synergies that enhance the organization’s overall brand strategy.

My expertise includes managing global communication efforts, leading internal and external campaigns, and ensuring that every message aligns with the organization’s values and goals.I have successfully managed high-stakes communication strategies, led global PR efforts, and collaborated with leading agencies to ensure that organizations and their leadership are perceived positively in the marketplace.