“It’s not the best content that wins. It’s the best-promoted content that wins.”– Andy Crestodina
I bring a strategic and creative approach to content creation, ensuring all corporate collateral aligns with the brand’s identity. My role covers the entire process, from concept to execution, delivering final outputs that meet high standards of excellence.
I’ve led the production of videos for product promotion and corporate communication, from script development to final delivery. I also spearheaded a 3D Virtual Tour of Trident’s Manufacturing Unit and managed the creation of corporate and CSR videos, strengthening Trident’s image.
Additionally, I’ve developed comprehensive Brand Collaterals and Corporate Communications Kits, regularly updated to reflect the company’s evolving narrative. My work includes successfully trademarking logos, reinforcing brand recognition and legal protection. Through meticulous planning and creative execution, I ensure all corporate collaterals enhance brand visibility and impact.
Excellence in Nature – I, along with the branding team, pitched the tagline “Excellence in Nature” as a brand statement for the corporate brand identity. The brief was provided by the chairman, who sought a statement that would best represent the brand’s purpose and values. To protect this unique identity, I successfully secured a trademark for the tagline as part of my responsibilities in Corporate Communications. Additionally, I took proactive measures to launch and use the tagline in advertisements, ensuring we had proof of use to support the trademark application, ultimately securing the trademark for the company.
Trident Corporate Video – Being Different Is Normal As an output of a project with BCG. The corporate video was created to narrate Trident’s journey from a small agro-based company to a global leader in textiles and paper. It showcased the brand’s commitment to innovation, sustainability, and community welfare.
Eco-Friendly Paper Video for Trident Paper
Driven by a commitment to sustainability, this video highlighted Trident’s eco-friendly paper made from wheat straw, underscoring the company’s efforts to protect the environment while delivering quality products.
Trident Sanskriti Bed Linen and Bath Linen Collection Video Campaign
Capturing the essence of Bengal’s Kantha craft, this video showcased the Trident Sanskriti Collection, blending rustic charm with the comfort of modern bed linen. The campaign aimed to evoke a sense of heritage and tradition.
Trident Trousseau Collection – Beautiful Beginnings Campaign
This campaign celebrated life’s special moments with the Trousseau Collection, featuring elegant designs perfect for weddings and new beginnings. The video emphasized the collection’s role in creating lasting memories.
Trident Rugs Launch Video
The Trident Rugs launch video showcased the brand’s latest collection, highlighting the blend of comfort and style that defines Trident’s home decor offerings.
Play Towel Video – ‘Keep Shining, Keep Sweating’: Managed the end-to-end creation of the Play Towel video, from concept to execution. Promoted the video and secured prominent coverage on Exchange4Media, enhancing brand visibility.
TriSafe Towel Video: Spearheaded the entire production process from briefing to final edits, ensuring the video highlighted TriSafe’s unique features. Successfully garnered media coverage on Exchange4Media for its impactful rollout.
In-house Product Display Video for Textile Event
This video, created in an in-house setup, featured Trident’s sales and marketing team presenting a new collection of bed and bath linens. It was designed to engage potential customers at an upcoming textiles event.
Trident CSR Initiatives Video
This video highlighted Trident’s impactful CSR activities, showcasing the company’s commitment to education, health, hygiene, and women’s empowerment in the communities they serve.
Trident Group Budhni Factory Walk-Through Video
This walk-through video provided an immersive experience of Trident’s Budhni plant, showcasing the state-of-the-art machinery and sustainable practices that define Trident’s home textile production.
Trident Signature Collection Bed Linen Video Campaign
This campaign introduced the Trident Signature Collection, emphasizing its contemporary style and vibrant colors. The video was crafted to highlight the luxurious feel of the bed linen, designed to make a bold statement in any modern home.
Trident Talent Connect Recruitment Video
Featuring Anupriya Goenka, this recruitment video positioned Trident as a dynamic workplace offering unlimited opportunities. The campaign invited innovative minds to join a company where thinking differently is celebrated.
Trident Home Decor Design Logo
The logo for Trident’s Home Decor brand symbolizes the company’s dedication to crafting high-quality bed and bath linen, designed with insights from trend research and cutting-edge technology.
Air Rich Logo Trademark
This trademarking project showcased Trident’s innovative Air Rich technology, which creates towels that stay soft and fluffy after multiple washes. The logo represents the brand’s commitment to quality and comfort.
Nayi Shuruwat #EkNayeAashirwaad ke Saath – Diwali 2021 Campaign
This Diwali campaign focused on bridging generational gaps, emphasizing the importance of blessings from elders. The video encouraged viewers to start new beginnings with the heartfelt blessings of loved ones.
Trident Diwali Collection – #RishtonkaBandhan Campaign
The Diwali collection campaign highlighted the joy of gifting and reconnecting with family post-lockdown. With a voiceover by Piyush Mishra, the video resonated with the audience, capturing the spirit of togetherness during the festive season.
