Employer Branding

If their employer brand is boring and unattractive, so too will be their talent and performance.” Edward E. Lawler

I build strong employer brands that resonate with employees and attract top talent. By aligning company values with a compelling internal culture, I craft narratives that engage and enhance workplace experiences. My work includes global internal communications, recruitment marketing, and managing social media channels to ensure consistent employer branding across all levels.

Here’s a showcase of my strategic approach to Employer Branding, demonstrating my ability to manage key responsibilities and execute effective change communication for a strong, cohesive brand.

The article titled “Trident Continues to Aid in Fight Against COVID-19” was featured in Home Textiles Today.

 Platinum Award from HRDA this achievement was amplified through strategic media coverage in trade publications and across social media platforms. 

Trident’s strong stance during the pandemic, under the philanthropic leadership of Shri Rajinder Gupta, covered in The Future Textiles Machines publication. 

The achievement of being awarded as the Best Workplace for Women was amplified in the trade publication.

Under a broader strategy to highlight Trident’s growth and investment in top talent enhancing its employer brand on an international scale. 

Under the  strategic communication plan to build momentum around this achievement. The release was sent announcing the recognition. 

OKR-Based Pay Adoption Coverage  for Trident’s innovative HR strategy for 14,000 employees.

I managed Takshashila Recruitment Drive Campaign, a high-impact PAN India newspaper advertising campaign with a budget of  5+ crores. I strategically planned the media buy and coordinated the release of half-page and full-page ads across major newspapers. 

For the Takshashila Campaign on Social Media I got the opportunity to become a face. My personal story, which included two promotions in just three years, was featured prominently in the campaign.

Managed the media planning & buying for these campaigns and worked closely with the content writers and the designers to develop the communication for CSR Ad & Recruitment  Ad – PAN Indian Newspaper Campaign with budget spent of INR 5+ Crore.