“Good fortune is what happens when opportunity meets with planning.” – Thomas Edison
I lead comprehensive event branding and promotion strategies that ensure a consistent and impactful brand presence at national and international events. My approach focuses on creating memorable experiences that resonate with stakeholders and amplify brand visibility.
From conceptualizing campaigns to overseeing logistics and on-site branding, I ensure every event aspect aligns with the company’s goals. My expertise includes pre-event marketing, live coverage, and post-event follow-up, working closely with digital marketing teams to maximize reach.
I also manage the creation of event collateral—banners, brochures, and digital assets—that reflect the brand’s values and messaging, delivering event branding that elevates the brand’s profile and creates lasting audience impressions.
YarnEx: Trident Group consistently participates in YarnEx, showcasing key product highlights and innovations. I handle the strategic promotion of these highlights, ensuring robust media coverage through press releases in trade media for each event.
Home Textiles Market Week, New York: As an international B2B event, Home Textiles Market Week is crucial for Trident. I handle the event branding and promotion, ensuring that Trident’s products stand out in the competitive global market.
HGH India, Mumbai: At HGH India, Trident launches its festive collection. My role involves managing the brand’s presence at the event, from creative promotion to media engagement, ensuring a successful launch that resonates with the target audience.
Paperex: Trident’s participation in Paperex involves the promotion of their latest paper products. I oversee the event branding and media coverage, enhancing the brand’s visibility within the paper industry.
Retailers Meet for Trident Home Decor Design: Launching the collections and strengthening our partnership with the network of dealers and the retailers in Paper and Home Textiles Industry in the India Market.
RISE National: Annova Solutions participated as a Silver Sponsor at the RISE National Summit 2024. I was responsible for end-to-end event management and promotion, including pre-event marketing, live coverage, and post-event activities, ensuring strong engagement and networking opportunities.
Risk Adjustment Forum: Annova Solutions participated as a Bronze Sponsor at the Risk Adjustment Forum 2024. I managed the entire event branding and promotion process, from pre-event planning to post-event follow-up, ensuring maximum visibility and industry impact.
RISE WEST: At RISE WEST, Annova Solutions participated with a Silver Sponsorship. Handled the event branding and promotions with a focus on pre-event and post-event activities, ensuring maximum reach and visibility in the healthcare sector.
RISE Qualipalooza: As a Silver Sponsor at the RISE Qualipalooza Summit 2024. With an aim to build brand awareness, use this event as a change to strengthen brand identity the event was managed and promoted and driven by creative promotion and strategic branding, leading to successful engagement with healthcare professionals.
World AI Summit: Annova Solutions took part in the World AI Summit, where I managed event branding and promotion. I ensured the company’s participation was highlighted through strategic marketing and media engagement, covering key AI topics like ChatGPT and Generative AI.
Dubai Expo: At the Dubai Expo, I manage Trident’s participation, focusing on creating a strong brand presence as Trident wanted to represent Indian Textiles growth story.
Press Events: I organize and manage press events, ensuring that Trident’s key messages are effectively communicated to the media. These events are crucial for maintaining and enhancing the brand’s reputation.
HeimTextil, Frankfurt: At HeimTextil, a premier international event, I am responsible for the comprehensive branding and promotion of Trident’s offerings. My role includes pre-event planning, on-site branding, and post-event follow-up to maximize exposure.
