The kinds of errors that cause plane crashes are invariably errors of teamwork and communication.” — Malcolm Gladwell, best-selling author and journalist
I lead and execute corporate communication strategies that enhance brand reputation and ensure consistent messaging across all channels. My approach focuses on strategic external communications, crisis management, and collaboration with top-tier agencies to sustain a positive brand image.
I’ve successfully managed communication campaigns that promote the company’s values and achievements, from gathering key insights to crafting compelling press releases and executive speeches. As a project lead, I oversee publications like Annual Reports and Brand Kit Collaterals, ensuring timely and high-quality delivery.
In crisis communication, I develop and implement policies that protect the brand’s reputation, adapting strategies to stay effective in a dynamic market. Through strategic planning, creative execution, and cross-functional collaboration, I drive Corporate Communication and PR programs that strengthen the brand and build positive stakeholder relationships.
Strategic Leadership Transition Announcement coverage in top publications like The Times of India, Economic Times, ETHR World, Indiainfoline,The Textile Magazine etc.
CSR Initiative – NC Gupta Memorial Centre: Coordinated media coverage for the inauguration of the NC Gupta Memorial Non-Invasive Cardiology Centre, covered by India CSR.
Featured in Paper Mart for initiatives for supporting and promoting employment opportunities.
Make in India Feature: Secured a special feature in The Textile Magazine on Trident’s manufacturing excellence under the Make in India initiative.
Trident’s Inspiring Journey: Secured and crafted a long-format story on Trident’s journey, featured in The Textile Magazine under Global Leaders and Game Changers.
Inspirational Brands Feature on CNBC: Managed the collaboration with CNBC and Zee Business for an exclusive interview with Shri Rajinder Gupta, aired on CNBC TV 18.
ESG Communication: Under a special feature in Paper Mart Magazine the sustainability efforts were covered.
ESG Communication: Collaborated with Outlook publication on a Sustainability Feature for World Environment Day, highlighting Trident’s commitment to balancing profitability with sustainability. The feature was published in Outlook.
ESG Communication: Trident invested INR 20 crore to boost water storage capacity and minimize groundwater usage, underscoring its commitment to sustainability.
ESOP Distribution Announcement: Drafted and distributed a release on Trident’s INR 200 Crore ESOPs distribution plan, covered by leading business dailies like The Times of India, Mint, Economic Times, ET HR World, etc.
Excellence in Digital Innovation: Textiles Champion Award won by Trident. Managed the media release for Trident’s recognition as Textiles Champion by Home Textiles Today.
Texprocil Global Export Trophy: Released coverage on Trident winning TEXPROCIL’s gold trophy for highest global exports, featured in the Indian Textile Journal & The Textile Magazine.
ESG Communication: The Special Feature of the Paper Mart Magazine featured Trident’s story on high impact efforts towards sustainable manufacturing practices.
Antimicrobial Treatment Initiative: Proactively released Trident’s innovation in adding antimicrobial treatment to towels, securing coverage in Home Textiles Today & others.
CSR Campaign – Shiksha Ki Roshni: Managed media coverage for Trident’s Diwali CSR initiative, featured in Babushahi.com and local dailies. This was also featured in afaqs.com.
Success Story with a headline that shows growth for Trident. Featured in The Pulp and Paper Magazine with headline, “Trident: Paper segment achieves INR 922 crore turnover in FY19-20; Optimistic for volume growth”.
Featured in the Paper Mart Magazine with a focus in the narrative on the sustainable manufacturing practices followed at Trident for Paper Manufacturing. In conversation with Mr. Naveet Jindal, used this opportunity for Leadership Branding as well.
Financial Results Announcements: Released Trident’s Q4 results, highlighting a 137% PAT increase, covered by Business Standard. I would always build surround sound on the robustness of the financial health of the company with soft stories on social media and other formats post financial results are announced.
Corporate Website Launch: Launched Trident’s new corporate website, driving media coverage through News Wire Services and in-house video production.
Crisis Communication Management: Managed crisis communication by releasing official statements as Company’s Spokesperson during a factory fire, ensuring controlled media coverage and protecting brand reputation.
Manufacturing Excellence – European Patent Announcement: Released the announcement on Trident’s European Patent win, covered by Fibre 2 Fashion. Other Patent related news coverage.
Amazon Global Selling Launch: Organized & managed press event for Trident’s Amazon debut, leading to widespread media coverage, including Brand Equity and Business Standard.
US Patent Coverage: Crafted and released the announcement on Trident’s US Patent win, securing coverage in Business Standard.
Trident’s Budhni Plant featured as a cover story in Textile Magazine, showcasing its world-class standards in textile manufacturing excellence.
Mr. Rajinder Gupta discusses Trident Paper’s profitable eco-sustainability approach, highlighting its commitment to green manufacturing practices in Paper Mart Magazine.
Trident Papers’ journey, from its inception in 1993 to becoming the world’s largest wheat straw-based paper manufacturer, is highlighted by Mr. Naveed Jindal.
